Daniel Hertzberg’s Taco Bell “Breakfast Defectors” Campaign

Daniel Hertzberg recently completed a series of 22 portrait illustrations for Taco Bell’s “Breakfast Defectors” campaign. The propaganda-style likenesses were reproduced as small posters that were mailed in special kits to a select group of social media influencers – consumers who successfully spread the word about Taco Bell’s new breakfast menu items. The recipients were encouraged to tweet photos of themselves holding their portraits, and wearing special “Breakfast Defectors” masks and hats that were included in the kits.

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