Shaw Nielsen | Publix Supermarkets

Shaw Nielsen teamed up with the creative team at Publix Supermarkets to help create an animated Christmas storybook of three families during the holiday season. Each family shares their favorite holiday traditions as they create distinct holiday memories with the help of products found at Publix supermarkets.  The story is told in several animated parts beginning with picking up a Christmas tree and includes tree decorating, entertaining friends, making gingerbread houses, and Christmas morning.  Publix unveiled parts of the story over the last couple of weeks through their social media platforms.  Shaw’s charming illustration style was a perfect choice.
See more work by Shaw here.