Conceptual illustrator, Richard Mia, partnered with the Paris town hall to create a direct marketing campaign promoting sustainability and a healthy lifestyle for their citizens. The project was realized through the major advertising agency TBWA Paris. The following posters can be spotted around the beautiful city.
Paris simplified its recycling process with yellow bins
Paris encourages biking with bike lanes on many of its roads
Paris listens to the brilliant ideas of its citizens
Paris’ public transport is free for children under the age of 11
Citizens can report trash and the city will clean it up
Paris incorporates nature into its cityscape
Parisians are heroic people
Paris regulates the cost of rent
Paris puts its pedestrians first
Paris welcomes the next generation of citizens
The youth of Paris assist the elderly
Paris facilitates athletic activities
Paris offers organic options to people of all ages
Paris puts the health of its citizens first
See more of Richard Mia’s work here.