Conceptual illustrator, Richard Mia, partnered with Paris’ town hall, Ville De Paris, to create a direct marketing campaign promoting sustainability and a healthy lifestyle for their citizens. Richard Mia illustrated 15 posters celebrating life in Paris, which can be seen all around the streets of this beautiful city. The project was realized through the major advertising agency TBWA/Paris. Keep scrolling to see all of Richard’s posters.
Paris simplified its recycling process with yellow bins
Paris encourages biking with bike lanes on many of its roads
Paris listens to the brilliant ideas of its citizens
Paris’ public transport is free for children under the age of 11
Citizens can report trash and the city will clean it up
Paris incorporates nature into its cityscape
Parisians are heroic people
Paris regulates the cost of rent
Paris puts its pedestrians first
Paris welcomes the next generation of citizens
The youth of Paris assist the elderly
Paris facilitates athletic activities
Paris offers organic options to people of all ages
Paris puts the health of its citizens first
See more of Richard Mia’s work here.