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La Mer for AAPI Heritage Month

Loe Lee created three dreamy animations for cosmetics company La Mer to share on social media in celebration of Asian American and Pacific Islander Heritage month. The scenes are inspired by the themes of imagination, beauty, ritual, and creative inspiration that are often present in Loe’s work.

“There is a motif of escapism in my works. I enjoy depicting moments of magic in our daily routine, but I also illustrate fantastical scenes as metaphors or as silver linings for real-life struggles.” – Loe Lee