When asked to work for one of the most well-crafted beers that “only come around once in a blue moon,” you just don’t say no. Working with Arc Worldwide on this project, the client, Blue Moon Brewery envisioned sophisticated illustrations that would connect with fans in Northern California and The Pacific region while celebrating the regions with meaningful imagery and simplistic iconography. It was important to also maintain a strong Blue Moon Presence that reinforces the quality of a beer that bridges craft and premium. Out of the 6 regions assigned for this project, illustrators Gwen Keraval and Aldo Crusher worked on four of them, Sacramento, Monterey, Napa Valley, and San Francisco.
San Francisco, ” The City By The Bay” or sometimes also known as “Fog City” is depicted here with redwood trees, the Golden Gate Bridge, and the historical skyline
Napa Valley is well-known for its vineyards, hot air balloon journeys and beautiful rolling hills, prefect for cycling.
Monterey is considered to be “California’s First City” with its famous aquarium, Harbor Marina lifestyle
Sacramento, “The City of Trees” is depicted with the Tower Bridge, as well as its lakes and rivers. California’s state bear, the Grizzly, is also prominently featured on the packaging.
